“Brown” Is The New “Green”

(as published in Experience Delta magazine, Fall 2017) Is this the slogan for Delta’s lawn sprinkling restrictions? No. Brown is the new colour for ‘green’ consumerism, and misleading claims about supposedly ‘green’ or environmentally friendly products. First, the...

3rd Party ‘Green’ Certification Myths

You care about health, safety and the planet. You want to buy ‘green’. So, you look for products that bear Ecologo™ or Green Seal™ certifications so you can be assured you have made the ‘greenest’ buying decisions. Eco-labelling makes it easy to identify ‘green’...

Hello BC!

Welcome to our brand-new blog. ‘Green’ isn’t easy. We all struggle to sift through overwhelming volumes of messages in the marketplace, to make informed, sustainable decisions. And a gap still remains between eco-awareness and green consumerism, largely due to...